Understanding the necessity of public art and integration into the global art market are the first steps for the country to change the social rank and gain the status.
The "right" art for the people in the know is the golden key to the door of international recognition and cultural attractiveness of the country or the city.
Fully developed art market generates a high qulity of tourism. Inbound visitors attracted to cultural events have been shown to spend up to 10 times as much as visitors for sporting events.
Public art, art fairs, cultural programs and events have a wide social-economic impact. A strong artistic infrastructure attracts skilled workers to an economy creating a "brain gain" effect and making region more attractive to investments and business.
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