Public art activates the place: the district, the city, the region. Both in real live and online. It transforms otherwise mundane spaces into vibrant, engaging environments that encourage community interaction and cohesion.
It shakes the minds aesthetically, stimulates dialogue and provokes thought, sparking important conversations about social, political, and environmental issues.
Rubber Duck is a series of several giant floating sculptures of yellow rubber ducks, designed by Dutch artist Florentijn Hofman.
Since 2012, several inflatables, raging from 5 to 18 metres in hight, have been installed in about 20 urban waters across the world, including Amsterdam, Auckland, Baku, Beijing, Hasselt, Hong Kong, Kaohsiung, Keelung, Onomichi, Osaka, Pittsburg, Saint-Nazaire, Sao Paulo, Sydney and Taoyuan.
Hoffman's central mission statement reads: "The Rubber Duck knows no frontiers, it doesn't discriminate people and doesn't have a political connotation. The friendly, floating Rubber Duck has healing properties: it can relieve global tension as well as define them. The Rubber Duck is soft, friendly and suitable for all ages!"
Plus, it definitely makes you smile :)
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